Work Experience & Projects
Over my time at University, I have had the opportunity to work with some fantastic clients to gain real world experience, and created marketing strategies for new ideas as well as existing companies.
My Degree
BA Marketing PR and Advertising
Completed modules:
- Introduction to Digital Marketing
- Marketing Fundamentals
- Advertising Fundamentals
Software used
- Adobe Photoshop
- Canva
- Planable
Skills:
- Content Creation
- Social Media Management
- Teamwork
- Brand Analysis
- Post Analysis
- Asset Creation
- Marketing Strategy
Cudot
Four Week Social Media Campaign
I worked as part of a team of four, taking over the LinkedIn and X pages for an architectural technology company, managing and scheduling posts via Planable. Within this time, we saw a 64% increase in followers and a 475% boost in engagement. We also launched the company's Instagram page, as my research found this was a key platform for the target audience. This client was very specific about what they wanted to post & how posts should look, so we followed the templates & guidelines provided. When creating & posting, the customer persona we created was considered, as well as ideal posting times for each platform to drive engagement. We included calls to action on posts, links to other social media platforms belonging to the company, as well as posting interactive posts such as an "Ask me anything", again with the purpose of driving engagement. Assets were created primarily in Canva with some Photoshop.
Spectrum Autism Festival
I conducted an in-depth analysis of the charity Spectrum Autism Festival, and their current market position, and produced a detailed report on the findings. For this I conducted a PESTLE and SWOT analysis, considered their segmentation, targeting and positioning as well as their marketing mix. From this, I have began working directly with Spectrum as they prepare to launch their re-branded company, and supporting them through this time with their marketing strategy. Stick around to see more work with Spectrum here in the future.
Revolut Analysis and Proposal
A theoretical assignment, where I conducted an analysis of Revoluts "Your Way In" marketing campaign, underpinned by academic theory. Considered in this analysis was their target audience, how they used colour and messaging to reach the target audience, composition, and consumer behaviour theory. From this, I designed my own example campaign that aligned with company branding and showcased the services offered in a fun and exciting way for the target audience. This included a print ad, a digital ad and an ambient ad.
©Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.